", https://nypost.com/2021/08/06/limu-emu-doug-actor-on-his-newfound-fame/, https://en.wikipedia.org/w/index.php?title=Liberty_Mutual&oldid=1134433658, This page was last edited on 18 January 2023, at 17:39. Not exactly the kind of driving that auto insurance companies should be encouraging.). Numero Uno, no competition. Liberty Mutual says no animals were harmed in the making of the LiMu commercials, but I agree its still hard to watch. Mistakes are forgiven. As the answer is likely very little, it would seem that this campaign is aimed at a different audiencelate Boomers and Gen Xers. Just give us the facts, advertisers. Oh, I forgot Bad, tasteless and non-sensical. Who is the woman in the new Liberty Mutual commercial? Dougs wife and LiMus wife both look on from the audience. International products are offered to both individual and business customers, and include property and casualty insurance as well as health and life insurance products. Bryan Howard, Jessica Reese and Paige Vehlewald were Dramaturges. What this says about the ad world and the people who approved of these ads, I am too polite to say. I agree. A companys advertising communicates its brand, its personality. Doug is played by actor David Hoffman According to the Burlington Free Press, Hoffman and his wife, Jaime Kowal, moved to Vermont just before COVID-19 hit in early 2020. Who is Jake from State Farm? Doug Popular insurance company commercial star moves to Vermont Doug's wife and LiMu's wife both look on from the audience. I had no idea emus ran free in the suburbs, much less that Liberty Mutual ran business in Australia. He holds dual citizenship He holds both American and British citizenship. They brought this one back, and this guy is the worst. Heres a concept.. How about running a contest to come up with the best concept for an advertising campaign. Because of this ad, I am NEVER going to purchase insurance from Liberty Mutual. Theyve been doing it for decades. Fortunately for Mr. Wilde, he never had to watch a Liberty Mutual commercial. Oh, I almost forgot turtles worried about being eaten by a vulture. Its fun and memorable, and this is only the beginning for Liberty Mutual.. This was one of their good commercials from a long time ago: Yes indeed, Mary. The real question should be who actually approve the wet teddy bear commercial they need to be looking for another job. BOSTON, Feb. 26, 2019 /PRNewswire/ -- A few new faces (and feathers) are moving into the advertising world: meet LiMu Emu and Doug, the stars of Liberty Mutual Insurance's new national advertising . I find some of their commercials annoying, but I understand thats an opinion and nothing more. I think a third problem is the singing jingle at the end of each ad its dumb, and coupled with how often people have to hear it, well You can see how it might tick folks off. Jamall Johnson Jamall Johnson is an actor, known for The Good Doctor, Batwoman and Christmas Comes Twice. Oh, Ms. Fink: I see plenty of people searching the Internet for limo emu and Geico ostrich, but I hope those newfangled ad recall metrics are working out for you. No matter how weird, dumb, dangerous, or insane theres always at least one. David Hoffman plays Doug In The Liberty Mutual Commercials, he is an American actor and writer and best known for her role in Beerfest: Thirst for Victory in 2018 and I Live with Models in 2015. It hurts the company by failing to communicate any real, tangible reason for consumers to choose Liberty over its competitors. Lets hope it never happens. Fucking hate it so fucking much. No one else at the wedding is, although some have on regular reading glasses. Or are you referring to something else? I bet that costs a LOT more than a few flights and hotels for happy customers!). The poor emu has to be next to Hoffman, who acts like a jerk. As it turns out, they already know as theyve been customers for years. Or the one in the car where the woman gives Doug a wary look and rolls up her window? This ad is 10x worse. Agreed. Which is the point youre at, by the sound of it. ChiPS, Starsky & Hutch, Police Woman, Quincy, Adam-12 and Simon & Simon were some of my favorites. By your measure, Liberty Mutual could play its brain-dead jingle (LIBERDY-LIBERDY-LIBERDY LIBERDY!!!) Behind the Scenes. Dean Winters had a recurring role in the TV series Law And Order SVU. It may amuse you to know that some of the search terms people have used to find this review over the past couple of days include: limu ad annoying, who approves and thinks these stupid commercials are funny, and does liberty mutual realize how bad their commercials really are?. I agree with you completely. Heres the thing, though. Alas, there are none. What do you think? LiMu Emu & Doug are the first official brand mascots of Liberty Mutual. No, its just an opinion whether we like it or not. Yes, I myself know of a few people who find the My Pillow commercials grating. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. Usually, advertisers try to avoid using the same language as other brands, whether theyre in the same industry or not. OMG!! Its just a pale shadow limping around on the broken crutches of nostalgia. When that happens, I expect LiMu Emu and Doug to go the way of the dodo, fast. Easy, Fan of Doug. All rights reserved. Its not space exploration, curing cancer or COVID for that matter. Rebecca Spence - Age, Parents, Siblings. Professional photos on SmugMug https://benwilder.smugmug.com, Not too long ago Doug and Emu were chatting it up with a woman on a park bench. I apparently missed anything much worthwhile in the comments I read. Awful. Thanks again for replying, and feel free to stop back anytime you need to crank about some particularly crappy advertising. You are not alone. LiMu isnt the most well-trained spokes-animal on the block. I agree with many others were just at a point where theres a lot of millennials now entering the boardrooms, making pitches and making decisions. Before the ad blitzes a few years ago I had never even HEARD of Liberty mutual & after Ive seen their ads Im damn sure Ill never buy any either. CONTACT US Via Liberty Mutual Insurance Website, Go to: http://www.libertymutualgroup.com Get real and stay there. Thanks for the lively discussion! They also misled me on when my premium was supposed to be reduced when my only ticket expired its three-year term. After college he trained at The Groundlings School in Los Angeles and joined the Sunday Company in 2006 and the Main Company in 2008. Have you sought legal counsel? At least the Farmers ads are about heres an example of an actual claim we covered. Head and shoulders above. The Flo stuff has for the longest time been unbelievably painful- the closest competitor for the LimuEmu pain inflictor. Zoltar was not as annoying, but the only one who really made me laugh is the guy dressed up like a cell phone. You wont have to deal with hassles or make unnecessary phone calls with the autosuper app Way.com. Prospects see it as an indication of the companys commitment to quality and professionalism. Yes, Cookie, last night I saw the 15-second version of the emu-bashes-its-beak-into-the-window spot and again thought it a little off-putting. Dilemma, Im impressed! (adsbygoogle = window.adsbygoogle || []).push({}); Ever since the Truth Tellers ads, which featured grown-up crybabies whinging about car insurance before the Statue of Liberty, Id figured Liberty Mutuals target audience was entitled Millennials with little knowledge of cars, car insurance, the concept of personal responsibility, or those all-important torque ratios. Tanner Novlan Totally agree with you about the frequency of Liberty Mutual ads. The ads will run on a variety of national network and cable properties. The Jake from State Farm ad is sort of funny. Realism and the Audiovisual Media is a major and entirely original contribution to contemporary scholarship on realism. Even a crank like me chuckles at the dialogue from time to time. [40] The court decided, based on the brief, that claims personnel are exempt "administrative employees" and not eligible for overtime pay. Especially the emu wife! 1. Natasha Bray was lighting designer. BOYCOTT SO LIMU DOESNT GET AWAY WITH THIS INSULT WITH IMPUNITY!!! Saves time and brain cells. But I recognized your Bewitched reference . Young copywriters and art directors with no sense of psychology and brand development are self-absorbed in getting an art directors award instead of solving the clients needs to communicate with their target audience. Institute findings are the basis for safety programs, recommendations and software used by Liberty Mutual loss-control consultants to help policyholders enhance worker safety. I completely agree, this ad is moronic. Tell me whose price youll match. the disclaimer at the end of drug ads that warn you may die, thats the only thing these ads fail to mention. To me, the whole concept seems tortured and overwrought, as if the creatives at Goodby were strapped for ideas but had to come up with something. Thats exactly the problem, Omar. I didnt know that! September 4 edit: The keys to the city ad is called Commendation. Ive embedded the video above. However, these days advertising is puzzling. I just laugh every time I see it,!!!!! comedian David Hoffman The man behind Doug Doug, in the Liberty Mutual commercials, is played by actor and comedian David Hoffman. A Google lookup could have told these stupid ad people that, A little research, folks! That is genius. Both rile me; the former more than the latter. Theyre often lame (wake me), offensive (I can save you), or boring (after all these years with the elevator flashback). His agent called him after Hoffmans time on the show ended. Now, just picture that jingle in your head. On the other hand Progressives Flo campaignwhich is dreadfully dull as a campaign conceptis written so damn well I have come to really like them. You may have also seen him playing Gregory Manes on The CWs Roswell, New Mexico, and Dr. John Finn Finnegan inCBSs The Bold and the Beautiful. But I think you might change your mind about emus being the funniest-looking birds. As of December 31, 2021, Liberty Mutual Insurance had $156.043 billion in consolidated assets, $128.195 billion in consolidated liabilities and $48.2 billion in annual consolidated revenue. Worse is hearing LIBERTY, LIBERTY, LIBERTY, fifty times a day. Its meant to be funny, just like everything else in these dumb ads. Take a look at the ceremony with Emu and his fianc Linda. And I thought Flo and the total wuss Jamie, an embarrassment to humanity, were bad enough but the LM came up with the Wet Teddy Bear commercials. And for all those who say the ads are cute and you like them.its not supposed to be a short storyits supposed to be an ad. Oh, and they saved me hundreds too ! Well, you know what they sayhumor is subjective. Yeah, I guess I can kind of see it, Josie. Another classic example, if memory serves, is the 1917 ad campaign, Its toasted, for Lucky Strike cigarettes. Easy, my man. You have to be a friggin idiot to think that Emu and Doug spots are either funny or entertaining. Im hard of hearing and that low disguised voice isnt even intelligible to me! Thanks, . I was just going to send my own review tonight but you have captured everything I detest about this commercial! The message is clear and concise, in addition to, as you said, being uplifting. And while I didnt count all the comments here, the ads are clearly doing their job. He is best known for starring as Struggling Actor in a Liberty Mutual commercial (2019), as Gregory Manes on The CWs Roswell, New Mexico (2020present), and currently, for playing Dr. John Finn Finnegan in the American CBS soap opera The Bold and the Beautiful (2020present). Thats equivalent saying, Everyone dine at our restaurant chain and you pay just for food that doesnt contain contaminants that give you food poisoning. Heres more information about the actors in the Liberty Mutual commercials. When another bird speaks up, everyone gasps in shock. In 2011, as part of the company's "Real America" campaign, the company introduced two new commercials featuring Sacagawea and Paul Revere. The mute button is your friend, Alex. We believe progress happens when people feel secure. Its somewhat similar to Visas campaign for many years, Be sure to bring your Visa card because they dont take American Express. Visas real competition was Mastercard, but Visa totally ignored them in their ads; made them, in effect, disappear. Every time I am forced to witness the idiot (Doug, I think is the blokes name) scream to another driver, I can save you!- even someone otherwise avowedly non-violent as myself feels like smacking the guy in the face. Every new Liberty Mutual ad seems to be stupider than the last! Isnt that, like, one of the main jobs of an ad? Thanks, Liberty!!!! Its the utter lack of any reason at all for people to choose Liberty Mutual car insurance over its competitors. The place [] That means, it doesnt matter what you or I say think or say about it. Al, I think we should carve your comment in stone and hang it somewhere prominent, such as the entryway to Cranky Creative headquarters, or perhaps in the lobby at Liberty Mutual. . I dont know theres something kind of endearingly goofy about the two of them. Looks like Kevin based on the angry emu made famous in TikTok and YouTube videos! You have entered an incorrect email address! While Raushanah Simmon did star in two versions of the Liberty Mutual Commercials, the long-suffering wife Karen is not Raushanah. Especially when all they do is make themselves look stupid most of the time. Thats part of the reason this blog exists. (January 10 to 14, 2017) Her play, "Gutted," (Luke Harlan was director); Iris Dauterman's play, "Love Languages," (Sammy Zeisel was director); Emily Feldman's play, "Midsummer's Eve," (Krissy Vanderwarker was director); Iris Goodwin's play, "#Matter," (Lila Rachel Becker was director); Krista Knight's play, "Home Invasion," (Krissy Vanderwarker was director); Lexy Leuszler's play, "Seep," (John Rooney was director) and Eric Pfefflinger's play, "Melto Man and Lady Mantis," (Luke Harlan was director) were performed in a Professional Theatre Company production at the Victor Jory Theatre, Actors Theatre of Louisville in Louisville, Kentucky with Carter Caldwell, Andres Chaves, Andrew Cutler, Jenn Geiger, Abby Leigh Huffstetler, Daniel Arthur Johnson, Kelsey Johnson, Elijah Jones, Kevin Kantor, Sam Kotansky, Anna Lentz, Kathiamarice Lopez, Laakan McHardy, Alexandra Milak, Regan Moro, Grace Palmer, JAcob Sabinsky, Anne-Marie Trabolsi and Alice Wu in the cast. 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